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Transformer 2: USD16 million in just one midnight showing

Wednesday, June 24th, 2009

transformers-revenge-of-the-fallen-soundtrack-coverAccording to Michael Bay’s blog, Transformer 2 had made $16 million in just on the midnight showings alone. Only The Dark Knight and Star Wars Ep. 3 have done such but they did it on a Thursday plus had the benefit opening earlier in the day. It is also very interesting to read a story about how the new sequel had actually exploded the hardware used in Industrial Light Magic to render the animations for some of the new robot characters. Read below:-

How the giant-robot F/X in Transformers 2 nearly broke ILM. Seriously…

How the giant-robot F/X in \<i\>Transformers 2\<\/i\> nearly broke ILM. Seriously

Shia LaBeouf hurt his hand and Megan Fox looks good leaning on a motorcycle, but what about the real stars of Transformers: Revenge of the Fallen, Optimus Prime, Megatron, Bumble Bee and Starscream, who all return, and Devastator, twins Skids and Mudflap and The Fallen himself, who are new?

Visual-effects supervisor Scott Farrar was in charge of turning Industrial Light & Magic’s computers up to 11 to create the new characters and told reporters that the sequel features 40 new characters. That and the increased resolution of the characters for new IMAX footage nearly exhausted ILM’s render farms: After one hard night of rendering computer-generated footage, some of the hardware actually exploded.

How the giant-robot F/X in \<i\>Transformers 2\<\/i\> nearly broke ILM. Seriously

“We did, we lost some machinery that night,” Farrar said in a press conference on last week in Beverly Hills, Calif. “Little puffs of smoke, just like in the movie.”

The largest sequence in Revenge of the Fallen was also the biggest in ILM history: the climax in which Devastator tears apart one of the great pyramids in Egypt. “We’re trying to hit new levels of realism in every single thing we do, whether it’s the render of the robot or the physical environment that they’re reacting with,” Farrar said. “It’s just like upping the game on every level, so it was a pretty complicated show.”

To give you some sense of just how big Devastator is, Farrar said that Optimus Prime has 10,000 moving parts. The computer algorithms actually manipulate each part to go from truck to standing robot. Well, Devastator is made up of upwards of 80,000 parts. The only thing that saves time is the camera position. The animators only have to transform the parts that are visible on screen.

“Every shot is dressed to camera,” Farrar said. “We have a lot of moving parts and a lot of pieces that are all finished up, but every single time that we set up a new camera position, the cameras swirls around to the back, and doggone it, there are some pieces that are unfinished. We have to repaint them and get them so they can be animated. They only move if we need them to move, so it’s a logarithmic jump to try and get all those pieces to move, and it’s all up to the animators, frankly, to lay down the movement first. We tried to free it up to be creative.”

Devastator

Even after the animation is complete, the filmmakers need to run it by Hasbro, the toymaker that is a partner in the production of the films: The movie can’t show a move that might break a kid’s corresponding toy in real life. “All this has to be sort of bought off also by the Hasbro people, because we want to have the essential shape of the transformation fit to what the toy will do,” Farrar said.

Revenge of the Fallen also required the visual effects artists to figure out how to put big metal robots underwater. You’ve seen snippets in the trailer of Decepticons diving to bring up Megatron’s carcass. ILM developed a plug-in to their software that adjusted the animation to look like it’s underwater.

The biggest giveaway in any sequence is light sources, says Farrar, and underwater lighting gets even trickier. Presumably, there is no light at all in the deep depths of the ocean, although living robots may emit some light of their own.

“Everything that we do in our world is all about the light,” Farrar said. “It’s not just building the robot, but it’s about how it commingles with all the light sources. It might be ambient. If they’re really deep in the water, how much light do we give them? How much internal lighting should they have? We had a lot of deep-sea underwater research photos that we looked at, and we sort of gleaned from that. How clear do we want to be? How much plankton and spinaci, we called it, floating in front of the camera do we want? All these little tricks to try and make you believe you’re really underwater, we have to employ.”

How the giant-robot F/X in \<i\>Transformers 2\<\/i\> nearly broke ILM. Seriously

Transformers: Revenge of the Fallen opens today (24/6/2009) everywhere.

Source: Scifiwire

New trend on how to sell Netbooks

Tuesday, December 30th, 2008
Acer One Netbooks
Acer One Netbooks

How’s this for some technological wizardry? Take a $350 netbook and turn it into a $1,500 device without changing anything inside.

That’s exactly what Acer, RadioShack and AT&T have done with their latest netbook offer. On Friday, the trio said they will offer a netbook for $100 upfront — but with a $60 per month, two-year data contract on AT&T. Over the two years of the contract, that adds up to a total of $1,540, or more than four times the list price of the netbook alone.

With the move Acer became the first company to bring a netbook on contract to the U.S. The offer is modeled on how most cellphones are currently sold, and follows similar netbooks-on-contract offers overseas.

“It is interesting move,” says Bob O’Donnell, a vice president with research firm IDC, “but it won’t make a huge dent in the marketplace right away. “The price points they are available today are way too high for most people.”

Netbooks are lightweight notebooks that have limited processor power but offer the promise of easy internet connectivity, portability and low prices (generally under $400). By tying them to contracts, netbook manufacturers hope to drive the purchase price even lower, perhaps even to zero. But will consumers take the bait?

Despite the questionable value in this case, industry watchers say the trend is here to stay as more companies are likely to start selling netbooks this way.

Over the next year, upstarts such as Asus, traditional PC giants such as HP and newer entrants such as peripherals maker ViewSonic are likely to start offering netbooks for almost nothing, along with one or two year sign-ons at major carriers. Ultimately even AT&T, Sprint or Verizon might offer their own branded netbooks.

Sean Maloney, senior vice president in charge of sales and marketing at Intel and the chief strategist for the company, told Wired recently that the popularity of bundled netbook deals in other countries makes it very likely that U.S. consumers will also hop on this train.

Almost-free netbooks bundled with a long term contracts have become popular in countries such as Japan and Germany. In September, Acer partnered with T-Mobile in Germany to offer its netbook for one Euro on a €35 per month two-year data contract.

Bigger PC manufacturers such as Lenovo are also dipping their toes into these waters. Lenovo inked its first netbook-on-contract deal with Bougyues, a popular Telecom in France, last month, says a company spokesperson. From Nov. 17 to Jan. 18, Lenovo is bundling its IdeaPad S10 netbook along with a mobile Internet package from Bougyues as part of a special offer.

“The bundle in France is just starting, so it’s too soon to say,” says the spokesperson. “But bundling is one of many things we’re looking at going forward as evidenced by the relationship with Bougyues.”

Until recently, netbooks in the U.S. have been sold like their larger cousins, notebooks. Their tiny size and online connectivity potential, though, puts netbooks closer to cellphones than laptops, say analysts. Not surprisingly, manufacturers and telecom carriers are following a more cellphone-like retailing strategy for these machines.

But the move has not been without initial mistakes. Acer’s current netbook-on-contract deal is a pricing disaster. A quick back-of-the-envelope math brings some shocking numbers. $60 for 24 months plus the $100 down payment comes up to a whopping $1,540 that you have to pay for a device that without the bundling would cost just about $350.

Clearly not many consumers are likely to bite this deal. “Why bother?” says O’Donnell. “There’s a serious value question here.” Acer executives were not available for a comment. HP is also exploring similar deals to launch a netbook on contract with a major carrier. As telecom carriers discover their promise, these miniature PCs are also likely to find new advocates in the telecom companies.

“Netbooks bring in contract revenue and a lock-in period of two years for the carrier,” says Ross Rubin, an analyst for The NPD Group. “And there’s the promise that if customers have a good experience, they will likely turn to the same carrier for their voice needs.”

Netbook subsidies are mostly likely to be borne by the telecom carrier that is offering the bundled service, says Rubin. AT&T’ spokesperson Mark Siegel refused to comment on the subsidy.

Indeed, AT&T has been quick to dissociate itself from the deal that Asus and Radio Shack have just announced. ”This computer is not being sold by AT&T,” says Siegel. “It’s not like a device sold in our stores that we may or may not subsidize. This is a decision RadioShack has made.”

But if the netbook bundles prove popular, it’s unlikely that telecoms will remain standoffish for long, since netbooks could stimulate more wireless data usage.

Wireless data services are an important and lucrative source of revenue for telecom carriers. The US wireless data market grew 7.3 percent in the third quarter from the previous quarter, reaching $8.8 billion in data services revenue, according to mobile industry consultant Chetan Sharma.

Sharma predicts that the average revenue per user that telecom companies make from voice calls is likely fall by end of 2009 to be replaced by data revenue, which will become more dominant. That also indicates telecom companies could be exploring alternate data access devices and netbooks fit the bill.

Moves by big box electronic stores such as Best Buy to promote mobile devices could also help drive the netbooks on contracts trend, says NPD’s Rubin. In October, Best Buy said it is launching stand-alone stores called Best Buy Mobile in malls to peddle mobile devices. The stores are targeted at women and young shoppers—the demographic that also dovetails with those buying a netbook.

“The point is people see this as an interesting new market opportunity,” says O’Donnell. “Everyone’s thinking if Acer and Asus can be big then why can’t they?”

But getting consumers to spring for netbooks like they buy cellphones won’t be easy. There are cheaper ways to get the kind of easy data connectivity that netbooks like Acer on AT&T promise.

Consumers could use Wi-Fi hotspots offered through carriers to stay connected using their laptops, says Rubin, and they could turn to their smartphones when Wi-Fi is unavailable.

Or they could just plunk down the $350 to buy a netbook off the shelf. All of that will be cheaper than the $1,500 they will pay for a netbook on contract.

For netbooks on contracts to take off like cellphones, the data plan pricing has to be better. Ultimately carriers will have to offer better pricing, like charging customers about $10 to $20 a month to add a netbook onto an existing data plan, says O’Donnell.

“We will certainly see more people do this,” he says. “Many more carriers will be experimenting with it in 2009″

From: Priya Ganapati, Wired.com