Principles of Marketing
Download lecture notes on Principles of Marketing from below links (lectures notes are based on: Principles of Marketing text book, by Philip Kotler and Gary Armstrong) :-
Schedule & Outline (Subject to change from time to time, please refer to lecturer for update):-
I. 
Principles of Marketing Course Schedule.pdf (Updated on 20/3/2009)
II. Principles of Marketing Course Outline.pdf
Lecture Notes:
0. Table of Contents for Principles of Marketing.pdf
1. Principles of Marketing 01.pdf
2. Principles of Marketing 02.pdf
3. Principles of Marketing 03.pdf
4. Principles of Marketing 04.pdf
5. 
Principles of Marketing 05.pdf
6. Principles of Marketing 06.pdf
7. Principles of Marketing 07.pdf
8. Principles of Marketing 08.pdf
9. Principles of Marketing 09.pdf
10. Principles of Marketing 10.pdf
11. Principles of Marketing 11.pdf
12. Principles of Marketing 12.pdf
13. Principles of Marketing 13.pdf
14. Principles of Marketing 14.pdf
15. Principles of Marketing 15.pdf
16. Principles of Marketing 16.pdf
17. Principles of Marketing 17.pdf
18. Principles of Marketing 18.pdf
19. Principles of Marketing 19.pdf
20. Principles of Marketing 20.pdf
21. Principles of Marketing - Blue Ocean Strategy.pdf
22. 
Download all 22 files in zip fomat
Extra Reference Materials
Blue Ocean Strategy Summary by the Authors.pdf
Blue Ocean Strategy - Extra notes for training purpose.pdf
Assignment:-